The BCG matrix is a strategic management tool that was created by the Boston Consulting Group, which helps in analysing the position of a strategic business unit and the potential it has to offer. BCG Matrix Strategy for business growth is widely adopted to help a business consider growth opportunities. Stars represent those SBU which have high market share and high market growth rate. The BCG Matrix: Communication Strategies. Market growth implies how attractive that market and industry are and your market share determines your position in that market /industry. The BCG matrix is a matrix designed by the Boston Consulting group back in 1970’s. The matrix was invented by Boston Consulting Group (BCG) in the 1970s to help organizations with their portfolio strategy. The growth share matrix was created in 1968 by BCG’s founder, Bruce Henderson. It is a Matrix which helps in decision making and investments. It divides a market on the basis of its relative growth rate and market share and comes up with 4 Quadrants – Cash cow, Stars, Question marks and Dogs. This concept depends on sustaining a minimal turnover within the employees with no rise in costs. Although the concepts of Cash Cows, Dogs, Question Marks and Stars may described are used more widely in large business they may be applied to business of all sizes. Okay, now that you understand what the BCG Matrix is and how it helps you classify your various product lines, I want to talk specifically about the dogs in your matrix and what to do with them. It will help identify which products to promote to gain more market share. It was published in one of BCG’s short, provocative essays, called Perspectives.At the height of its success, the growth share matrix was used by about half of all Fortune 500 companies; today, it is still central in business school teachings on strategy. These first of these dimensions is the industry or market growth. The matrix will highlight what products are considered dogs - therefore you should remove all marketing budget. The BCG matrix is used in marketing strategies to identify where to invest marketing budgets. This reduction is a result of employees raising manufacturing pace because they know more about the practice. This framework applies two inputs, market growth and market share to a portfolio of segments, products or businesses, and then draws conclusions about how resources (e.g. The BCG Matrix - or Boston Matrix - was developed by The Boston Consulting Group in the late 60s as a way for companies to develop strategies for their different product lines. talent, investment) should be allocated across the portfolio. The purpose of the BCG Matrix (or growth-share matrix) is to enable companies to ensure long-term revenues by balancing products requiring investment with products that should be managed for remaining profits.. The Boston Consulting Group BCG Matrix is a simple corporate planning tool, to assess a company’s position in terms of its product range.. As I noted in the video, the dogs are those product lines in a market that is not growing and in which you have only a small market share. Stars In BCG Matrix. Develop BCG Matrix Strategies Based on Product Life Cycle . The matrix consists of 4 classifications that are based on two dimensions.